This week, the paperback edition of THE MEPHISTO CLUB goes on sale in both the U.S. and the U.K.Â Â If you haven’t read it yet, I hope this is the week you pick up a copy.Â The first two weeks on sale are critical to a book’s success — if the book doesn’t do well during those initial weeks, it’s cleared away pretty quick, to make room for books that do sell well.Â And the sales die a quick death.
Once again, we’ve had a change in the cover design between hardcover and paperback.Â The U.S. hardcover looked like this:
I thought it was very striking and effective, but a bit … literary.Â While it would have made a very nice paperback cover, my publisher and I agreed that it might not play as well to the paperback audience.Â So Ballantine came up with this cover instead:
The bright yellow is eye-catching, and the girl silhouetted under the archway gives you a clue thatÂ the book’s gotÂ some medievalÂ themes to it.Â
Here’s my UK cover – a completely different take on the story, but just as effective.Â And hypnotically eye-catching.Â I love this one as well:
It’s the first time I’ve come out simultaneously in the U.S. and the U.K.Â I’m curious how the books will do in two different markets, with two different covers.