Despite the panic among publishers about e-book prices, according to an article in today’s NY Times business section, e-books are still a very small segment of sales:
Last year, less than two percent of all books sold were e-books, according to Bowker, which tracks the industry. By contrast, trade paperbacks and hardcovers made up approximately 35 percent each of sales, Bowker says. Mass market paperbacks came in at 21 percent.
Here are the numbers:
35% Trade paperbacks
21% Mass market paperback
Also interesting is where books are being sold.
27% Large chains
11% Book club
8% Mass merchandisers
What startles me is how quickly E-commerce is starting to dominate the picture — and how the independents are suffering as a result. The last time I checked, my own sales through Amazon.com were still under 10% of my total. I wonder what that percentage is now.