Press release from Turner Broadcasting:
TNT and Curves Join in Summer-Long Strong Woman Challenge
Promotion Includes Teams inspired by TNT’s Powerful Female Characters, Free Tuesday Workouts at Curves and More
TNT and Curves are joining forces for a new, summer-long promotion that will introduce the strong characters on TNT while also encouraging women to hit the gym. Through the Strong Woman Challenge, women will be empowered to identify their inner strengths, join one of four teams inspired by TNT’s lineup of female characters and commit to work out three times a week for six weeks at Curves. As part of the promotion, Curves is opening its doors to non-members by offering free workouts on “Try Us Tuesdays,” beginning June 1. In addition, special sneak-preview screenings of TNT’s new drama Rizzoli & Isles will be held in Curves locations around the country to kick off the promotion.
“TNT is the home of some of the most powerful female characters on television, with shows like The Closer, HawthoRNe, Saving Grace and the upcoming Rizzoli & Isles,” said Tricia Melton, senior vice president of entertainment marketing for TNT, TBS and Turner Classic Movies (TCM). “This promotion with Curves gives us a great opportunity to remind women that like the characters in our shows, they have the power to control their lives both inside and out.”