I just got home from Las Vegas, where I attended the eye-popping Consumer Electronics Show.
It’s a humongous event, attended by a crowd of 100,000, where you can check out all the hot new techie gadgets about to come on the market. I was invited there by the Interead Company, based in the UK, which makes the Cooler E-book reader, a wonderfully lightweight device that’s the third-best-selling e-reader in the world, after the Kindle and the Sony Reader.
While not in the Interead booth, I also did a lot of wandering around in the exhibit hall, trying not to let my jaw drop open. Because the stuff I saw there was so futuristic, so dazzling, that I felt as if I had ended up in a Jetson’s cartoon. The hot new things were 3-D TVs and video games, and long lines of men snaked around exhibits, waiting to view the 3-D movie demos. And yes, it was mostly men wandering around the convention hall floors.
Which may explain the phenomenon I’m about to show you: the Booth Bunny.
Coming from the sedate world of publishing, I had never seen a Booth Bunny before. But they were everywhere at CES, seductively fondling cameras, posing decoratively beside big-screen TVs and gleaming cars. When you have an exhibit hall packed with tens of thousands of men, how do you catch their attention? If your gizmos aren’t flashy enough to attract the crowds, you hire a Booth Bunny to pull them in.
(notice the man not-so-discreetly glancing her way!)
So this is what businessmen do at trade shows. I never guessed!
And this is cool too: Angie Harmon and “Rizzoli” were mentioned in the USA Today weekend supplement!