Check out what the “Ad Man” says
Thursday, Feb 1st, 2007 @ 02:04 pm
Head on over to MJ Rose’s site for the first blogpost by a man who knows what advertising is all about. Greg Hufstutter will return there with other posts featuring the ins and outs of advertising. I know it’s fashionable to say that ads don’t really make a difference in bookselling. But I think they do.
Thanks for linking to this, Tess.
Great information; something I’ve been looking into for weeks! All the best from a fellow “newbie” author from up north.
This part of being published is what I have to learn. What is effective marketing and what is not.
That’s why I find your blog so interesting. It gives me a glimpse of the future (I hope!).
Do you find book tours increase sales? Or is it that it keeps you in contact with your readers?
Patricia,
what I find when an ad runs is an almost immediate change on my Amazon.com index. I realize it’s only one indication, but I do see a bump. I don’t think it matches the cost that goes into the ad. But I believe that what matters is name recognition, and over the years, with multiple books and multiple ads, your name finally begin to register with the public.
As for book tours, I really do think they help affect sales because signed books sell much better than unsigned ones. And when you hit a new town, there’s usually newspaper and/or radio coverage. Plus, the store stocks a lot more copies.
Wow, thanks so much for answering my questions! It’s such an exciting process.
So how about conferences for you? Are they useful to you as an author or a way to give back? (This is a sneaky way to encourage you to put Maui on your schedule at some point in the future!)
Much Mahalo Tess!
(You want I should send you a copy of my book when it comes out?)