VIOLENCE DOESN’T SELL
College students who watch violent video clips on television do not recall the advertisers’ products as well as those who watch clips from nonviolent shows. That, at least, is the conclusion drawn by a researcher at Iowa State University who tested college students’ recall of brand names in commercials. His explanation? Violent shows may leave viewers so angry that they are unable to pay attention to the commercial message.
Hint to advertisers: Maybe you should’ve bought air time on Dr. Quinn, Medicine Woman, after all.